Although bodybuilders are a good example of the power of protein supplements, people of all ages and physical capabilities use them today to build strength and endurance. They have become increasingly important to regular exercisers who want to see more rapid, targeted improvements. Organic protein powder is a logical choice for those wishing to avoid chemical residues, and is one of the growing segments of the supplemental nutrition industry.
It is commonly sold in canisters, and is derived from eggs, soy, whey, milk, casein, or whey. When liquid is added, the powder turns into a shake or smoothie. There are no memberships required to buy it, and takes no complicated kitchen appliances to produce. It can be helpful in some weight loss programs, and digests easily. The substance rebuilds muscle tissue after a hard workout, and current marketing targets younger adults.
Most people do not really have a protein deficiency, and some nutritionists have even published warnings to alert consumers about the physical dangers of consistently substituting the shakes for real food, or drinking too many on top of an established high-protein diet. Long-term reliance is discouraged, and in some instances has lead to vitamin and mineral deficiencies. Worst case scenarios include serious problems in bones and organs.
In reality, most people never approach that level of consumption, and supplemental proteins can be beneficial for young adults who are still growing, as well as producing positive results for people beginning an exercise program, or upping the intensity of their regular workout. Accident victims find them a useful adjunct during recovery, and vegetarians or lactose-intolerant people find vegetable-based supplements ideal.
For product makers, the next step in development was the incorporation of organically grown and produced ingredients. This industry has been notoriously criticized for a lack of regulation regarding ingredients, and still enjoys few governmental controls compared to other food products. The word organic is freely used in advertising because it sounds attractive, but in reality pesticide-free products have become very important to consumers.
Few people really want to consume pesticide and synthetic fertilizer residue, and this has sparked an organic food sales trend that is no longer the domain of health and nutrition stores. In order to receive a meaningful certification, food products such as meat and produce must meet USDA standards for production, handling, and final processing. The same standards apply to ingredients used to manufacture powdered supplements.
Informed consumers are learning to ignore attractive advertising phraseology, and to pay more attention to ingredient labels before buying. Simply stating that a commercial product is pure and ethically made does not somehow turn it into a naturally occurring food, even when it has well-documented benefits. The label automatically increases the cost of supermarket items, as well as nutritional supplements.
People struggling with a gluten intolerance or potentially deadly food allergy find natural products to be less risky personally, and worth the added costs. Other people prefer products that do not encourage degradation of an already-stressed natural environment. There are more supplemental powders available now than ever, and carefully checking the ingredients before buying is time well spent.
It is commonly sold in canisters, and is derived from eggs, soy, whey, milk, casein, or whey. When liquid is added, the powder turns into a shake or smoothie. There are no memberships required to buy it, and takes no complicated kitchen appliances to produce. It can be helpful in some weight loss programs, and digests easily. The substance rebuilds muscle tissue after a hard workout, and current marketing targets younger adults.
Most people do not really have a protein deficiency, and some nutritionists have even published warnings to alert consumers about the physical dangers of consistently substituting the shakes for real food, or drinking too many on top of an established high-protein diet. Long-term reliance is discouraged, and in some instances has lead to vitamin and mineral deficiencies. Worst case scenarios include serious problems in bones and organs.
In reality, most people never approach that level of consumption, and supplemental proteins can be beneficial for young adults who are still growing, as well as producing positive results for people beginning an exercise program, or upping the intensity of their regular workout. Accident victims find them a useful adjunct during recovery, and vegetarians or lactose-intolerant people find vegetable-based supplements ideal.
For product makers, the next step in development was the incorporation of organically grown and produced ingredients. This industry has been notoriously criticized for a lack of regulation regarding ingredients, and still enjoys few governmental controls compared to other food products. The word organic is freely used in advertising because it sounds attractive, but in reality pesticide-free products have become very important to consumers.
Few people really want to consume pesticide and synthetic fertilizer residue, and this has sparked an organic food sales trend that is no longer the domain of health and nutrition stores. In order to receive a meaningful certification, food products such as meat and produce must meet USDA standards for production, handling, and final processing. The same standards apply to ingredients used to manufacture powdered supplements.
Informed consumers are learning to ignore attractive advertising phraseology, and to pay more attention to ingredient labels before buying. Simply stating that a commercial product is pure and ethically made does not somehow turn it into a naturally occurring food, even when it has well-documented benefits. The label automatically increases the cost of supermarket items, as well as nutritional supplements.
People struggling with a gluten intolerance or potentially deadly food allergy find natural products to be less risky personally, and worth the added costs. Other people prefer products that do not encourage degradation of an already-stressed natural environment. There are more supplemental powders available now than ever, and carefully checking the ingredients before buying is time well spent.
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